Ranking of the best books for analysts in 2020

Analytics is the science of business problems. People who solve these problems have a systemic vision. The popularity of books on this topic is growing every year, so sometimes it is difficult to find the right literature, which is accessible and simply able to provide comprehensive answers that excite businessmen. Attention is presented to the top ten books on business analysis for different levels of training.

How to choose a book for an analyst

Every analyst, beginner or professional in his field, must have a basic base - various analytical methods. In fact, he should be fluent in:

• Statistical methods - collection of information, its systematization and analysis, as well as the ability to interpret and disclose data;
• Intelligent methods - the use of special computational algorithms or statistical techniques, automatically identified in previously unknown dependencies in large data sets - Data mining;
• Text mining technique - identification of unknown dependencies (trends) in the text;
• Optimization methods - finding optimal solutions based on the specified criteria and established restrictions;
• The experimental process is to form test and control groups by random selection; identify the causes and degree of influence of independent variables on the dependent indicator.

What to look for when buying an analytical book? There are several main points to determine:

1. Field of activity. All analytics books are divided mainly into two major branches: computer software and business.
2. Level of difficulty. Any manual is designed for a certain circle of users: with an initial level of training, intermediate, advanced and professional.
3. Choice of publisher and author. It is enough to read the abstract of the book and quickly study the biography of the author. In order not to make mistakes when choosing literature, you can study the content of the manual or analyze the reviews of readers.
4. The convenience of use. The book can be in electronic form, which allows you to study it anywhere, for example, in transport. Compact books can be taken on a trip.
5. Cost. Popular books are decently priced, but there are online versions that are offered by the company to read the manual online from a certain platform for free.

Most aspiring businessmen don't know where to start. Educational institutions provide a must-read list of books to have a general understanding of analytics.Self-taught analysts can study the recommended manuals from independent analysts who have successfully realized themselves in business.

Rating of quality books for analysts

The presented line of books is selected for fans of various genres of analytical presentation of the material. The review includes manuals that are the best for the current year, suitable for people of various social spheres. Each textbook model is accompanied by a short description, positive and negative characteristics, as well as individual information with an approximate cost. The information provided is one of the main criteria for choosing a particular manual.

K. Anderson "Analytical Culture"

To: executives, managers, analysts, and also suitable for a beginner specialist.

Written by: Director of Analytics at Warby Parker.

What: Explaining what data-driven governance means for a company and how to get there.

The book has been translated into Russian. It is equipped with instructive material from data collection and visual reports to analysis and informed decisions. The written manuscript is based on interviews conducted by the author with analysts and scientists, and also contains case studies.

The book with illustrations is a kind of workshop that provides an overview of the processes that companies undertake to thrive. The author talks about the processes that need to be entered at all levels with detailed descriptions of how to do this. He touches upon the main problems arising in this process, and provides comprehensive answers to solve them.

General information:

The year of publishing	2017
Author	Karl Anderson
Publisher:	Mann, Ivanov, Ferber
Series	MYTH. Business
Pages	337
Literature	foreign
Age audience	18+
Genre	Business
Cost (rubles):	about 1000; electronic version - 450; subscription - 380

• The book is suitable for the average person;
• Multiple languages;
• Easy to read;
• Simple;
• Logical and consistent storytelling;
• Practical advice manuscript;
• Everything is laid out on the shelves.

• For analysts, the manual is too simple, and for those who do not understand this topic, there is no point in reading if you do not plan to further implement yourself in this environment.

Carl I. Wigers "Software Requirements Development"

To / For What: Needs analysts, designers, programmers, and people who conduct software tests.

What the book is about: about developing high-quality product requirements.

Written by: American Software Engineer.

According to readers, the manuscript is useful for those who have no idea about BA / SA. It is a translation of the 2nd edition of the original. The book is equipped with additional chapters on the role of the requirements analyst and the importance of business rules. Explains the importance of formulating requirements for service projects, end-to-end solutions and plans developed by third parties.

Basic information:

Publication year	2004
Author	Karl I. Wigers
Format:	PDF / EPUB
Literature	foreign
Pages	576
Publisher	Russian Edition
Number of chapters	24
Applications	4
Genre	Software testing
average price	1200 rubles

• Useful for a narrow circle of readers;
• Gives a complete picture of the process of working with requirements;
• Most useful book on business analysis;
• Interesting;
• Availability of tables, templates, etc .;
• Volumetric.

• Relative complexity.

Yuri Kurnosov "The ABC of Analytics"

To: for established professionals - managers of the public and corporate sectors, as well as those who wish to master the basics and practice of analytical work.

Objective: to reveal the essence of systems analysis and problem solving.

Written by: Doctor of Philosophy, Professor of the Department of National Security of the Russian Academy of State Service under the President of the Russian Federation.

The book consists of 3 chapters, the presentation of the material of which is accompanied by pictures. The importance of issues related to the methodology, organization and technologies of modern analytical work is revealed. The possibilities of using analytical tools for studying socio-political and economic processes are demonstrated.

General information:

The year of publishing	2018
Writer	Kurnosov Yuri Vasilievich
Genre	Management; Enterprise management
Publisher	Conceptual
Available formats:	fb2, epub, txt, doc, pdf
Literature	Russian publishing house
Parameters (centimeters):	21,8/15,5/1,7
Net weight	412 g
Series	Education, upbringing
Item ID:	655145
Pages	240
Edition	third
Circulation	1000
Binding	solid
Age limit	16+
How much is	960 rubles

• Examples of successful applied analytical work;
• Reads quickly;
• The manuscript was written for a wide range of people;
• In Russian;
• Solves many issues;
• Understandable;
• Small volume;
• From the "New Products" series.

• Not identified.

Ch. Whelan "Naked Money"

For whom: those interested in economics.

Who wrote: professor.

This book is for reading and studying the specifics of banknotes. The main point is how money became a fundamental concept in modern economics.

General information:

Genre	Banking; Finance
Author	Charles Whelan
Edition	2019
Publisher	Mann, Ivanov and Ferber
Series	MYTH; Nauchpop
Item ID:	664324
Number of pages	384
In how many languages:	13
Weight	730 g
Format (centimeters):	24,2/17,3/2,3
A type	best-seller
How much is	approximately 1000 rubles

• Bestseller;
• Translated into many languages;
• For a wide range of readers;
• Affordable;
• Informative;
• Modern;
• Fascinating;
• Read in one breath;
• Nice to hold.

• It is a pity that not with photographs.

A Koshyk "Web Analytics 2.0 in Practice"

Who wrote: Professor of Behavioral Economics.

For whom (recommendations from the readers): For analysts at the entry to intermediate level.

The goal is to acquire basic knowledge in the digital industry.

The manuscript is recommended for those who want to learn how to analyze and be able to work in the conditions of modern technologies and trends. The perfect guide for web professionals who can easily find solutions to their toughest problems, including multi-channel analytics and analysis of the contribution of many contact campaigns.

General information:

Item ID:	555667
Writer	Koshik Avinash
Interpreter	Yu.I. Kornienko
Genre	Marketing
Publisher	Dialectics
release date	2019 year
Number of pages	528
Weight	820 g
Format (centimeters):	24,3/17,4/2,7
Heads	14
Rating on a 10-point scale	9.75
The cost	3450 rubles

• Hard cover;
• Useful;
• Novelty;
• Pleased with the free style of presentation;
• Availability of examples from practice;
• Develops a systemic vision for problem solving.

• Decent price;
• Poor translation.

D. Beatty K. Wigers "Software Requirements Development"

For whom: for aspiring business analysts, designers, programmers, marketers and managers.

The book was written by programming expert Joyne Beatty and Karl Wigers. It provides detailed information on developing quality software requirements. To create effective software, dozens of field-proven techniques for identifying, checking, formulating and developing requirements are described.

General information:

The year of publishing	2019
Writers:	Wiegers Karl, Beatty Joy
Edition	third
Heads	32
Publisher	BHV
Item ID:	445051
Net weight	540 g
Format (centimeters):	7/10/1,6
Genre	Programming
Rating for the current year	11th place
Score	9.5
Pages	737
File	PDF, 8.21 MB
Binding	soft
By price	1170 rubles

• You can read online for free;
• An excellent guide to collecting and processing claims;
• Useful;
• A huge amount of necessary information;
• Many examples, diagrams and diagrams;
• Perfect for beginners in the IT field;
• Legendary.

• Heavy literature to read.

N. A. Osovitskaya "HR #digital # brand # analytics # marketing"

To: HR, marketers, communications professionals, executives at all levels.

The selection of material for the book was taken based on the target audience in two areas: recruiting and training, which are indicated by tags in the title. In it, professionals share their personal experience of implementing various technologies in order to increase the level of efficiency of HR processes.

General information:

The year of publishing	2019
Author	Osovitskaya Nina Anatolievna
Publisher	Peter
Age limit	16+
Series	Business bestseller
Item ID:	681439
Number of pages	400
Weight	528
Parameters (centimeters):	22/14,5/2,2
Genre	Management, recruitment
Format	fb2, rtf, epub, txt
Rating number	9
average cost	680 rubles

• Extended audience of users;
• Read in one breath;
• Modern;
• Useful information for all system analysts;
• Hard cover;
• Thick white pages;
• Design;
• An interesting game with fonts.

• Typos and errors.

T. N. Ryzhikova "Analytical Marketing"

For whom: for marketing analysts, students, MBA students, graduate students.

Why: to learn a professional job in marketing and strategic management.

Study guide for personal development and educational process. It describes the main tasks with solutions for analytical marketing activities. The textbook is equipped with the necessary didactic material, with the help of which any student will be able to perform a variety of tasks that arise in the work, which will lead his company to financial growth.

General information:

The year of publishing	2018
Writer	Tamara Nikolaevna Ryzhikova
Series	Higher education. Undergraduate
Publisher	INFRA-M
Item ID:	672509
Number of pages	288
Weight	376 g
Dimensions (centimeters):	21,5/14,5/1,6
Circulation	500
Binding	solid
By price	1860 rubles

• Exciting;
• Everything is on the case;
• Implementation methods for successful business;
• Multiple languages;
• Small volume;
• Novelty;
• An excellent assistant in mastering the profession.

• Not detected.

B. Marr "Key Business Intelligence Tools"

For whom: for business analysts, managers.

The idea behind this book is a visual guide that virtually any business can benefit from modern analytical tools.

The book was written by academician, Soviet orientalist Bernard Marr. The author describes in detail the use of each of the 67 tools for effective business introduction that any businessman should know about.

General information:

The year of publishing	2018
Author	Bernard Marr
Pages	339
Interpreter	Egorov V.N.
Genre	Marketing
Publisher	Knowledge laboratory
Weight	550 g
Parameters (centimeters):	24,2/17,2/1,8
Item ID:	642297
Key sections	7 pieces
Format	fb2, epub, ios.epub, pdf, txt.
Age	16+
average price	930 rubles

• Fills a large gap in the analytics literature;
• Detailed description;
• Various formats;
• Appearance;
• In multiple languages.

• Not detected.

M. Sherrington "Mastering the Julia Language"

To: For data scientists.

What for: in-depth study of the Julia language.

A systems analysis book assumes the reader has an initial knowledge base in the field.It describes various ways of working with the language, backed up by practical examples with a step-by-step solution.

Basic information:

Publication	2017 year
Author	Malcolm Sherrington
Genre	Databases, Foreign computer literature, Programming
Publisher	DMK-Press
Readers' mark	10 points
Genre rating	8th place
Indicator number	552631
Pages	416
Net weight	524 g
Dimensions (centimeters):	22/16/1,8
Editor	Movchan D.A.
Middle price segment	1380 rubles

• Narrow specialization;
• Everything is on the case;
• Presentation of the material;
• Acceptable cost;
• Included in the top 10 books on this genre;
• Positive feedback from readers;
• Cover design.

• Not for beginners.

Output

The rating includes the best books for analysts, according to readers. Most of the manuscripts are published by world-renowned foreign publishing houses, so many manuals have to wait several years until they appear on sale in the Russian version. Each author uses an individual method of presenting material to the reader, so there is no book that is alike. An exception is books that have several parts. The table shows some data from the presented list of manuscripts on analytics, having studied which, you can make a choice, which book is better to buy for yourself.

Table: "Which book is better?"

Name	Number of pages	Author	Genre	Publication year	Cost, rub.)
"Analytical culture"	337	Karl Anderson	Business	2017	1000
"Development of software requirements"	576	Karl I. Wigers	Software testing	2004	1200
"ABC of Analytics"	240	Kurnosov Yuri Vasilievich	Management. Enterprise management	2018	960
"Naked money"	384	Charles Whelan	Banking. Finance	2019	1000
"Web Analytics 2.0 in Practice"	528	Koshik Avinash	Marketing	2019	3450
"Development of software requirements"	737	Wiegers Karl, Beatty Joy	Marketing	2019	1170
"HR #digital #brand # analytics # marketing"	400	Osovitskaya Nina Anatolievna	Management, recruitment	2019	680
"Analytical Marketing"	288	Tamara Nikolaevna Ryzhikova	Marketing	2018	1860
"Key Business Intelligence Tools"	339	Bernard Marr	Marketing	2018	930
"Mastering the Julia Language"	416	Malcolm Sherrington	Databases, Foreign computer literature, Programming	2017	1380

Inexpensive books cost around 1,000 rubles. Budget manuscripts - with the possibility of free study of didactic material. The choice of a book is a personal matter of the reader; it should be done after a clear statement of the problem and purpose of studying the material.