Best Books for Marketers of 2020

Consumer market analytics is an area where you need to constantly expand your knowledge, learn, grasp new tricks, and study fresh life hacks. Marketing is not only for marketers, it will be useful for business owners, sales managers, copywriters and just professionals in their field. In order to stay afloat in modern realities, it will not be superfluous to study the rating of the best books for marketers, and select something new for yourself.

How to choose

To find an interesting book on marketing, look at your knowledge of the field. Who you are? Professional or teapot? Once you've identified your level, you can start looking for exciting reading material. Below is a selection of popular books. Some publications were written long ago, but there are common truths that never lose their relevance, and this should be taken into account. New editions are good because they open up fresh opportunities based on modern, newly emerging technologies.

Do not be afraid to make mistakes when choosing, in any case, each of these books carries important information and will be useful both for marketers of any level and for people who believe that they are far from marketing.

Ranking of the best books for marketers

Philip Kotler "Fundamentals of Marketing"

If you are interested in the best authors on marketing, then you should definitely pay attention to Philip Kotler and his work "Marketing Basics". The author is Professor of International Marketing, holds an MA in Economics and holds an Honorary Ph.D. His book is not just a hit or a bestseller, no, it is the real "Bible" of marketing. And it will be interesting for both beginners and experienced marketers.

The "Fundamentals of Marketing" successfully combines theory, examples of practice and methodological techniques aimed at consolidating and assimilating the material. Thanks to the author's reading, everything in your head will be put on shelves and the basics of any business will begin to seem self-evident. Since nothing lasts forever in the world, some of the information from the book loses its relevance over time, for example, this applies to stories with some companies. Therefore, look at the year of publication of the publication, the book is constantly reprinted and a fresh version came out in 2018.

By the way, the author is one of the five best marketers, and his advice is relevant regardless of time.

You can buy it at Labyrinth for 2800 rubles.

• According to readers, one of the best foreign books;
• Easy to read;
• With practical advice;
• The importance of marketing is revealed;
• Business bestseller;
• Analysis of ups and downs;
• The most bought in our country;
• Systematization of the theory and practice of marketing.

• High price;
• Old editions require revision from the perspective of the present day.

Marketing Director's Handbook. Marketing planning. Roman Hibing, Scott Cooper.

The Marketing Director's Handbook (Marketing Planning) is an essential guide for both the budding marketer and company executives. The work describes in detail each stage of the work on the marketing plan. The practice will become much easier, since the authors disclose in detail information about all the necessary tools and techniques. The book helps analyze market threats and guides you on the right path to communicate with the consumer. A bonus will be ready-made forms of analysis tables, if desired, they can be easily used as blanks. In general, if you have no desire to sit in your pants at boring lectures, then get the work of Hibing and Cooper, where everything is chewed to the maximum.

Cost for the 2007 edition: about 600 rubles.

• Excellent business intelligence;
• Target markets and marketing goals identified;
• There are ready-made forms of tables;
• With a step-by-step action plan;
• Helps to develop a marketing strategy;
• Will help you become a marketer.

• Not all stores sell.

“Content Marketing. New methods of attracting customers in the Internet age. " Michael Stelzner

Social media expert Michael Stelzner will be very interesting to read. His fascinating work “Content Marketing. New methods of attracting customers in the Internet age. " will be useful for acquaintance to people who spend a lot of time on the Internet and create this or that content. Stelsner's ideas will also be useful for small businesses, since the Internet can be used as a platform to help find interested clients.

The author in a very original way conveys to the reader that people are the engine, and the printed material on the web becomes the fuel. Applying the techniques described in the book, the reader understands how important it is to gather an audience, make them believe in themselves, and only then smoothly throw the fishing rods with advertising. The language of the story is alive, easy to read and most importantly captures. There are tips for working with experts.

You can buy the book for 780 rubles.

• Fascinating and addictive, read in one breath;
• Suitable for learning how to write catchy texts;
• Reads quickly and is suitable for reading in transport;
• There are tips for working not only with texts, but also videos;
• Many interesting recommendations and ideas;
• Adjusts to positive thinking.

• Not often found on sale.

“Neuromarketing in action. How to get into the buyer's brain. " David Lewis

If you are focused on selling your product, then David Lewis in his work “Neuromarketing in Action. How to Get Into the Brain of the Buyer ”explains in detail all the tricks with which you can intoxicate the buyer. Interestingly, in his book you can not only look through the eyes of an experienced marketer, but also give you the opportunity to feel like a buyer who is on the hunt. It turns out a look from one side and the other, drawing an objective picture of what is happening. Neuromarketing is based on the study of consumer behavior at the time of studying the goods provided. The book describes different situations and describes the reaction of buyers.Studying customer behavior can significantly increase the effectiveness of advertising impact.

How much does such a book cost? You can buy it at Labyrinth for 1080 rubles.

• With practical tips for attracting buyers;
• Shown are the main tools to manipulate consumer desire;
• Indicates what to look for;
• Taking into account the emotional state of the buyer;
• Suitable for beginner practitioners and general development.

• High price.

"The psychology of persuasion." Robert Cialdini

Any marketer should have knowledge of psychology, and it will never be superfluous to read useful information on this topic. The Psychology of Persuasion by Robert Cialdini tells about 50 of the most effective persuasion techniques that are great for building mutually beneficial relationships with others. "The Psychology of Persuasion" is written in an easy and understandable language, you do not need to force yourself to read, the content is so exciting that you will not have time to look back, and a new shelf with the necessary knowledge appeared behind the reading and in your head. There are specific studies and from them relevant examples are given that help to learn how to impressively convey your point of view. The book not only talks about the methods of persuasion, but also provides a decent evidence base, thanks to which you can drive all doubts away.

• Written by an expert;
• With practical advice and interesting examples;
• Thanks to the advice given, you can even teach the child the necessary knowledge;
• Easy to read, gripping;
• Helps to establish contacts with people around.

• For some people, what is written may seem like a common truth.

"How to come up with an idea if you're not Ogilvy." Aleksey Ivanov

Many original ideas can be found in the book by Russian author Alexei Ivanov, "How to Come up with an Idea If You're Not Ogilvy." The easy language of the story allows the book to be "swallowed in one gulp", and the presence of illustrations is an added bonus. Although the volume is small, the author qualitatively reveals the main idea of ​​the work by practical methods of creating interesting ideas. Aleksey Ivanov has successfully succeeded in throwing off the veil from the stereotyped thinking and stimulating the reader for further actions. When templates disappear, a lot of creativity opens up. The book is suitable for PR specialists, businessmen, and those who like to immerse themselves in fascinating reading.

It should be noted that this is the first and only Russian book about advertising, which has been translated into English and has already been published in the USA, Europe and Asia.

This achievement, as well as the fact that this is the only book in our rating from a Russian author, is in itself a factor for a must-read.

You can buy it for 400 rubles.

• Easy writing language;
• Exciting storytelling;
• Illustrations are available;
• Reads quickly;
• Develops creative thinking;
• Explains how to find original ideas;
• Helps you become a marketer;
• Shakes off formulaic thinking.

• Enough water.

“The power of simplicity. Guide to Creating Effective Marketing Strategies "Trout, Rivkin

Trout and Rivkin's The Power of Simplicity. Guide to Creating Effective Marketing Strategies ”. The authors support the concept of "keep it simple and keep it simple." The book provides practical examples and interviews with successful business owners, based on them, readers are invited to simplify the areas of marketing, and thereby make effective control over the main points of the business. “The power of simplicity. A guide to creating effective marketing strategies ”evokes emotions in the reader, and at the same time, the book is very practical, expanding knowledge.In the process of reading, you can draw conclusions about your business, cutting off unnecessary jumbles.

You can buy it for 800 rubles.

• Helps cut out unnecessary things, simplify and set goals;
• Ideal for doing business;
• Gives answers to the questions posed;
• Useful for advanced marketers and ordinary people;
• With interesting examples;
• Brilliant in the simplicity of the proposed ideas.

• Sometimes out of stock.

"Contagious: The Psychology of Word of Mouth." How products and ideas become popular ”Jona Berger

According to readers, one of the worthy books on marketing is Yona Berger's work, titled Contagious: The Psychology of Word of Mouth. How products and ideas become popular. " The book clearly shows the main principles of infectiousness that ensure the success of products. The author examines the characteristics of advertising and explains how popularity is created. The book offers a set of understandable techniques that create the most effective advertising that people pick up. Reading will allow you to understand why this or that content becomes viral, why people are so addicted to it that they begin to send it on social networks.

You can buy the book for 600 rubles.

• Easy to read and addicting;
• Good translation and good text structure;
• A set of methods is proposed that can be used in life;
• The plot contains many informative examples;
• Infects with the psychology of word of mouth;
• Reflects the modern world well;
• Great for newbies wondering where to start.

• There are repetitions of the same thoughts.

“One Page Marketing Plan. How to find new clients, make more money and stand out from the crowd ”Allan Deeb. Year of publication 2018.

The new thing last year that blew up the internet is the One Page Marketing Plan. How to find new clients, make more money and stand out from the crowd "Allan Diba. The good thing about the book is that it effortlessly breaks stereotypes, and at the same time provides excellent explanations on how to attract buyers (or users). Reading it, you can understand all the nuances of drawing up marketing plans, which means that the book will be useful to all marketers. The reader will hear advice on a variety of topics, from attracting customers, getting rid of competitors, and ending with pricing policy. It is very interesting with prices, as it tells about the setting of high price tags and grateful buyers. The publication itself is of the highest quality, plus there are quality illustrations.

Cost: approximately 1800 rubles.

• Helps to attract buyers;
• Explains how to draw up a competent marketing plan;
• Teaches how to competently get rid of competition;
• Great hope;
• Written in a fun style;
• High quality of the book;
• Suitable for any marketer.

• High price.

"The Purple Cow" Seth Godin

And the last book in our ranking of quality books for marketers is The Purple Cow by American marketing guru Seth Godin. The title is very original, and its essence is revealed in the process of reading, as the author tells about unusual products and outstanding services. There are two key ideas in the book: the purple cow always attracts attention, and to become her you have to be a fair daredevil. There are no universal recommendations regarding the creation of a "purple cow", but there is an author's system that allows you to get closer to this formulation. The book attracts with the fact that inside it there are a sufficient number of striking examples. In addition, the easy language of the story captures the reader from the first lines.

You can buy the book for 900 rubles.

• Easy, engaging storytelling style;
• Colorful examples;
• Non-standard ideas;
• Perfectly motivates to action;
• Suitable for advanced marketers;
• Nice book design.

• There are complaints that it does not fit the realities of the Russian market.

Conclusion

Marketing books are not only a textbook for beginners and experienced marketers, they are a whole fascinating world for anyone. In such works, you can glean a lot of knowledge in psychology, study entertaining tricks, understand how to make your personality bright and interesting for others. These books teach life and give a clear understanding of the human essence, and how easy it is to manipulate us by pressing different fibers of our perception. So, by reading something on marketing, we develop as a strong person who knows how to resist temptations and who knows how to manipulate someone else's mind. Any of these books gives us the opportunity to become a marketer or deepen our knowledge in this ever-expanding field.